The subject of your E-mail can be customized using the buttons located to the right of the cell.
Experiment using different subjects for the same campaign and find out which ones get the best results. Take advantage of MDIRectors Subject Customization function as well as using the many different templates on offer. In promotional e-mails, the technique of wiring the subject in form of a question usually works well. Identify yourself as the company in the email FROM field and leave the concepts to the subject. Avoid repeating the same subject or one that is similar in every campaign. Avoid using words or sentences entirely in uppercase letters or repeat unnecessary exclamation marks. Do not offer anything that looks, or sounds too good to be true. Often, these kinds of phrases cause our messages to be swallowed up by SPAM filters. unless you are completely sure that your subscribers want to receive these type of emails. Avoid using sentences or words like "Discount”, "Promotion", "Free", "Offer", "Test", "for a limited time only", etc. It should be no more than 50 characters long and contain, at the very leas the key concept of the message. Do not try to explain the whole content of your message in the subject on the contrary try to inform about it. It should be creative without losing sight of the following guidelines: The subject of the messages is a the key factor in the open rate of the campaigns, so it is necessary to pay extra special attention when defining them. Folder – What is each one? and follow the instructions. If the campaign has not already been created, go to Campaign vs. 
The next step will be choosing the campaign that the delivery belongs to in the drop-down menu Doing this will also help you to quickly identify it in the future. Your subscribers won´t be able to see it, only you will. The first thing to do when creating a campaign, is to give it a name.
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Step 5: Selecting Subscribers for the campaignįirst of all, we suggest watching our introductory video which explains how to go about creating your first Email & SMS Marketing campaign.īy clicking on the orange button Create campaign, you will be taken the section where you can create EMAIL campaigns : In this section you will find information on the following:
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